Overview
Dark-Blue, Violet, Magenta and Teal are our core brand colors and when used in combination are immediately associated with us, which is why they are essential for our appearance. However, they should always be used cautiously. Important: We are colorful, but never bold.
Core Colors
Violet
Purple is one of the three main colors of the brand. It can be used for backgrounds and graphics.
Magenta
Magenta is the loudest color and should accordingly be used for distinguishing elements.
Teal
Teal is subordinate to magenta as a distinguishing color and is used alternatively.
Dark Blue
Dark-Blue is used for text, backgrounds and all other elements.
Light Grey
The light gray is particularly well suited as a contrast to the bright lead colors and is used as a background color.
White
White is used as a background color but also for text on dark surfaces.
Secondary Colors
The secondary colors of the BMZ digital initiatives can be used as a complement to the brand colors. It should be noted that these colors are not to be mixed with the brand colors as desired, but should be used for internal purposes, for example in infographics.
