Colors

atingi Colors.zip
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Overview

Dark-Blue, Violet, Magenta and Teal are our core brand colors and when used in combination are immediately associated with us, which is why they are essential for our appearance. However, they should always be used cautiously. Important: We are colorful, but never bold.

Core Colors

Violet
Purple is one of the three main colors of the brand. It can be used for backgrounds and graphics.
Magenta
Magenta is the loudest color and should accordingly be used for distinguishing elements.
Teal
Teal is subordinate to magenta as a distinguishing color and is used alternatively.
Dark Blue
Dark-Blue is used for text, backgrounds and all other elements.
Light Grey
The light gray is particularly well suited as a contrast to the bright lead colors and is used as a background color.
White
White is used as a background color but also for text on dark surfaces.

Secondary Colors

The secondary colors of the BMZ digital initiatives can be used as a complement to the brand colors. It should be noted that these colors are not to be mixed  with the brand colors as desired, but should be used for internal purposes, for example in infographics.
Blue
Red
Yellow
Green

Usage

Core colors
Secondary colors

Color specification

Violet
CMYK
86/86/0/0
RGB
87/0/194
HEX
#5700c2
50%
Magenta
CMYK
0/86/37/0
RGB
255/59/105
HEX
#ff3b69
50%
Cyan
CMYK
55/0/12/0
RGB
64/242/252
HEX
#40f2fc
50%
Dark-Blue
CMYK
100/100/15/35
RGB
10/0/80
HEX
#0a0050
50%
Light-Grey
CMYK
10/7/6/0
RGB
233/233/233
HEX
#e9e9e9
White
CMYK
0/0/0/0
RGB
255/255/255
HEX
#FFFFFF
Blue
CMYK
95/75/0/0
RGB
5/57/277
HEX
#0539e3
RED
CMYK
0/90/70/0
RGB
255/64/66
HEX
#ff4042
Yellow
CMYK
0/20/100/0
RGB
254/200/0
HEX
#fec800
Green
CMYK
72/0/70/0
RGB
43/197/130
HEX
#2bc582

Download

atingi Colors.zip | 2 KB
Download