Logo

Overview

The logo consists of a word and brand mark. The brand mark can also beused on its own, representative of the whole logo. Whereas the word markwithout a figurative mark may not be used solely for the entire logo.

Logo

Brand mark

Color Versions

The main logo in color is the version that should always be considered first. If the logo cannot be used in color, the Dark-Blue or White version should be used as an exception.

atingi Logo RGB

atingi Logo Dark-Blue RGB

atingi Logo White RGB

atingi Brandmark RGB

atingi Brandmark Dark-Blue RGB

atingi Brandmark White RGB

Clear space

The exclusion zone must be kept free from other elements. It is based on the grid (6x) of the BMZ brand architecture and encloses the entire logo. Alternatively, the exclusion zone can be based on the dimensions of the figurative mark.

Usage rules

Alternative placement of the figurative trademark relative to the word trademark is not possible.

Using the color logo on a color background is not possible. Use the single color version.

Using the color logo on a picture or graphic is not possible. Use the single color version.

Internal communication

Only in communication with the BMZ an adapted version of the logo in brackets should be used.

atingi_Logo_RGB/CMYK

atingi Logo-Intern Dark-Blue RGB

atingi_Logo_RGB/CMYK-White

atingi Logo-Intern White RGB

atingi Brand Portal

Logo

atingi Logo-Set.zip

Overview

Logo

Brand mark

Color Versions

Clear space

Usage rules

Internal communication

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